Tanya Viniychuk

Hyphen Digital ( HCG / Omnicom )

Hyphen Digital is the interactive agency within the Healthcare Consultancy Group (HCG) and also serves as the company's digital hub. We are an integrated digital team blending technical expertise with medical science, strategy, and innovation. For over 15 years we have been partnering with our clients to develop tools and solutions that enable them to effectively and efficiently engage with HCPs, payers, and patients across ever-evolving personal and nonpersonal channels. Our Clients: Medical affairs, marketing/sales, payer/access, business development, and training teams Where: Big pharma, biotech, device and diagnostic companies The Work We Do: - MSL and sales force iPad applications designed to engage your target audience in the field. - Website and iPad applications built to keep users up to date on therapeutic areas, events, publications, trials, news, KOL activities, and more. - Training tools on scientific content for audiences across the spectrum, including MSLs, sales force, HCPs, and medical students. - Visually engaging iPad and touch screen applications for live congresses. - Virtual reality mobile apps integrating a compelling storyline with the mechanism of action. How We Partner: We have an adaptive integration model. To meet your needs we can work with you in a number of ways, ranging from research and strategy to product development and full-team integration of digital and scientific specialists.