Taylor Morales

Salt Margin

At Salt Margin, A Baldwin Risk Partner, we help employee benefit firms evolve their ancillary benefits practice from spreadsheets to consultation. The work we do allows partner brokers and consultants to double down on their core competencies while fulfilling their promise to clients of providing comprehensive consulting. So... what's a Salt Margin? Competition among employee benefits brokers is stiff. The weaker agencies are being weeded out. We have moved past the age of silver bullets, one-trick ponies, and homerun swings that deliver the necessary results. To grow and thrive, agencies must maintain focus, deliver empowered client solutions, and continually develop a differentiated brand presence. When it comes to running a growing and profitable employee benefits agency, we have entered the age of lean manufacturing, 1% improvements, and specialization. The margin between winning and losing, profit and losses, and great agency culture vs. frustration is granular. In most instances, "a grain of salt can tip the scale." We have entered the era of Salt Margin. Together, we can tip the scales in your favor to grow and protect your agency's Salt Margin. Please visit our website to learn more and follow our hashtag #agrainofsaltcantipthescale.