Thomas Hauck

Loewe Technologies GmbH

Discerning individuals in Europe and selected major cities regard Loewe highly as the leading premium brand in the home entertainment systems sector. We impress our customers with products with a timeless aesthetic, technology for the senses and ease of operation. Our work is based upon our central brands values: a minimalist design, meaningful innovation and exclusive individuality. Furthermore, we create a fascinating brand environment, which in addition to the products also encompasses brand communication and premium service. Our customers must experience the Loewe brand in a clear and unique manner at every point where they come into contact with it. That is why we are strengthening the brand presence in specialist retail in particular. The premium brand strategy is the most important factor driving our international activities. Through so-called beacon shops, we present the brand in major international cities and also use these flagship specialist retailers for dealer training events in the respective country. In this way, we can extend our presence in international premium markets again step by step. A minimalist design idiom, innovation for the senses and exclusive individuality - following these central brand values, Loewe creates innovation with added value. The values also shape the brand's look and the entire chain of experience where the customers come into contact with Loewe.