Tianchi Liao

Carat China

Carat China is creating better business value for clients by redefining how brands connect with consumers in China. In a convergent media world, targeting Chinese consumers involves navigating new consumer journeys. Carat China is focused on gaining an in depth understanding of this uniquely Chinese consumer behavior and creating innovative platforms to connect brands and consumers. We are driven by an entrepreneurial spirit, innovative mind set and an ambitious vision to redefine and transform the role of media to become more visible, immediate and measurable in its contribution to business results. We believe that the best way to deliver our mission is to attract people who are energized, multi-cultural and have a shared ambition. This leads to a culture that is rewarding, with new ideas, learning, responsible initiatives and fun. As a result, we have been independently assessed as the #1 media agency in China for 3 consecutive years, and recently at #6 globally. 凯络中国通过重新定义品牌和中国消费者沟通的方式为客户创造更大的商业价值。 在媒体高度融合的今天，要精准触达中国消费者需要新的消费者路径导引。为此，凯络中国致力于对中国消费者行为进行深入的解读，并开创新的平台，助力品牌和消费者之间的沟通。 我们的动力源于企业开拓精神、创新的思维和雄心壮志，我们矢志重新定义并变革媒体的角色，使之在对商业成果的贡献上，更为直观、高效、可测。 我们相信达成使命最好的方式是吸引那些充满活力、文化背景多元、和我们一样雄心勃勃的人才。因此我们的企业文化是重视人才，鼓励创意、学习、担当，充满乐趣。 因此，凯络中国连续三年被评为中国最佳媒介代理商，并于近期跻身全球代理商权威排行榜第六位，成为中国大陆唯一进入全球前十的代理商。