Tom Donohue

Sympler

Sympler is relentless seeker of truth. We harness deep qualitative research practices & projective techniques, and marry it with chat technology to scale the way clients collect rich & emotional consumer truths. By interviewing respondents in the private, intimate spaces of messaging (Instagram DMs, Snapchat, and Facebook Messenger) where people are at their most relaxed and emotionally honest, the platform is able to probe deeply and at scale. This is not "social scraping" and we don't treat people as "data points." Sympler captures richer insights than other methods because we give people permission to be themselves.