Tugba Ergen

Mavi

Mavi, incorporated in 1991 in Istanbul, is recognized as a highly successful global lifestyle brand, rooted in 32 years of denim expertise. Mavi has been publicly traded since 2017 and has a presence in 37 countries, including Turkey, the USA, Canada, Germany, Russia, and Australia, selling its products through approximately ~4,500 points, including 459 Mavi shops. Mavi, recognized as a trusted brand with high quality and right price positioning, is established in the apparel market between the high-end and premium segments. Perfect Fit philosophy guides Mavi in designing jeans that perfectly fit its customers' lifestyles, body types, and quality expectations. Mavi ranks among the world's leading premium denim brands and stands apart as the preferred lifestyle brand across female and male consumer segments. The loyalty program Kartuş, recognized as Turkey's best-in-class with more than 8 million members, serves as a key tool for Mavi to analyze and leverage customer data. Mavi has a unique brand position with fashion-savvy young adults and continues to gain 1 million new customers every year with its vision of creating the Happiest Mavi Customers. In line with its global strategy, All Blue, built on sustainable growth through quality, the company integrates sustainability into its corporate culture, vision, products, and growth targets, believing that a better world is possible with a better Mavi. A global team of 5,670 employees, whose hearts beat with denim, work passionately to develop the world's best and most innovative jeans, driving Mavi to the future on a path focused on people, planet, denim, and community.