Ulrik Jensen

the LEGO Group

At the LEGO Group, our mission is to inspire and develop the builders of tomorrow. We believe in the power of Learning-through-Play to shape children's future. Through play, children learn skills – such as problem-solving, communication, creativity, collaboration, and resilience – that will help them reach their full potential. The LEGO® System-in-Play, with its foundation in LEGO bricks, allows children and fans of all ages to build and rebuild anything they can imagine. The LEGO name derives from the two Danish words ‘Leg Godt', which means ‘Play Well.' The LEGO Group was founded in Billund, Denmark, in 1932, by Ole Kirk Kristiansen. We still are a family-owned company with headquarters in Billund. Our play experiences are sold in more than 120 countries, and we are more than 20,000 colleagues worldwide working to achieve our ambition to bring Learning-through-Play to children everywhere.