Vanderson Araujo

Gravity Active Entertainment

Gravity was established in 2014 to push the boundaries of excellence in the active entertainment industry. To date, we have welcomed more than 4m visitors to our sites across the UK and around the world. In 2017, Gravity benefitted from additional growth funding from the prominent Guinness Asset Management Fund. 5 new sites were subsequently launched within the portfolio, establishing Gravity as a leading premium active entertainment experience. Our founders, Michael Harrison and Harvey Jenkinson, who holds a seat on the International Association of Trampoline Parks and co-authored the British Standards Policy that governs the industry, continue to draw upon their experience having worked across every area of the Gravity business– from front-of-house to visitor supervision – to actively support franchisees in achieving their goals. The result? A robust, successful and proven wholly-owned business model that, in 2019, has begun a new phase of growth and expansion through the franchise model, with our first Master Franchisee investing into ten sites.