Vanessa Carter

Ideal Concepts, Inc.

Ideal Concepts, Inc. started in the insurance sales and technology industry in 2005 under the leadership of founder and President, John Pequeno. As a graduate of Lehigh University, with a Master's of Computer Engineering, John decided to use his technology expertise to revolutionize one of the least technologically advanced industries in the world, the insurance industry. We developed our first product in 2005 with the launch of iWebQuotes.com, an insurance marketing website. The purpose of the service was to connect clients looking for health and life insurance with experienced agents who could review the options with them. As iWebQuotes.com became successful, it quickly became evident that there was a void in insurance sales technology. Agents needed a technology which could facilitate selling insurance to clients over the phone and internet. This led to our next launch of American Insurance Organization (AIO), in 2007. AIO partners carriers and brokers to expedite the sales process. Ideal Concepts launched SalesRadix, our newest marketing and sales solution technology in 2014. For the first time in the insurance industry, SalesRadix provides a turnkey sales solution. Our technology gives agents the highest quality leads, an advanced marketing system and a customer relationship manager. We believe that an agent should focus on what they are best at, which is sales, while we manage all of the administrative work, marketing, and technology for them. With that in mind, we launched our own private health exchange in 2015. Our private exchange offers clients and brokers the opportunity to buy and sell ACA compliant plans, along with supplemental coverage like dental, vision, accident and critical illness policies from one source. As we continue to grow in an ever complex industry, you can be sure that Ideal Concepts will continue to develop technology, products, and solutions, in order to simplify the insurance industry.