Veronica McCarthy

Function of Beauty

At Function of Beauty, we are #BeautyNerds. We are scientists, developers, engineers, data-driven marketers, and consumer-centric experts creating the world's most customizable beauty products from scratch. We saw an opportunity to improve the way that people experience beauty. And we continue because we see the growing impact we can have on our consumers, communities, and planet. Function of Beauty works by creating a unique, individually filled formula for you, for each of the products you order. It starts with a quiz— for hair or skin. You tell us about your hair/skin, your goals, and your personal preferences. Then, we take all of that info and our team of world-class MIT engineers, cosmetic scientists, and developers, create your custom formula and send it straight to you.