Victor Lee

Alternatives Funeral & Cremation Services

Alternatives Funeral & Cremation Services began in Western Canada in 1992 as Personal Alternative Funeral Services, with the goal of providing consumers with a comfortable, affordable and common-sense alternative to the escalating costs found in many funeral homes. Clearly our approach was welcomed as we have become the largest independently owned funeral home in Western Canada. From the one location in Greater Vancouver and the Fraser Valley, the company has grown to serve over 1,200 families every year. From the inception, our business model of going to the family in their own home to make final arrangements has become very successful. Other funeral providers discovered our system, resulting in the establishment of Partner Locations in various cities including, Victoria, Kamloops, Lake Country, Vernon, Armstrong, and Trail in British Columbia, in Calgary and Red Deer in Alberta, and in Regina, Saskatchewan. Our mission is to deliver superior value, both financially and emotionally. And while our name has changed, the same strong ownership and management structure remains in place.