Victor Mashaga

PUSH Observer

Push Observer is a Tanzanian-owned Data Consultancy with world-class standards and global partnerships in data and analytics to power decision-makers with market knowledge to guide their strategies. Observer is a member of FIBEP (Federation Internationale des Bureaux d'Extraits de Presse), the world's largest association for media intelligence and communications insight. Founded in 1953 in Paris, the FIBEP Secretariat is now based in Brussels, Belgium. The current membership holds over 100 members in 45 countries. FIBEP members provide media monitoring & analysis services; critical to good decision making and optimal business performance. Observer offers state-of-the-art technology to monitor, capture, filter and sort print, broadcast and online media. Observer is the leading media monitoring services provider in the country, bolstered by its unique Advertising Audit Service that is widely used to bring greater transparency and accountability in media. For Public Relations, Observer tracks entire industries and themes, as well as provides custom tracking and analysis for corporate, governments and NGO clients. Currently, Push Observer monitors 70+ radio stations, 15+ TV stations, 70+ print publications (newspapers, journals, magazines and periodicals) and online publications including social media, blogs and online web content. Observer also offers a fully-fledged market research arm that complements the gathering, analysis and strategy services in media with consumer and brand knowledge collected through modern, first-class survey methodologies e.g. mobile surveys, digital studies, quantitative and qualitative studies. Observer Analytic's identifies meaning patterns of insight from all these data sources and provides Forecasting for forward planning.