Vincent Tang

Gravitas

Fuelled by data and insights, GRAVITAS propels transformational change by embedding as an intraprenuerial taskforce within client companies. We accelerate customer growth ambitions in acquisition, loyalty, service and experience by focusing and incubating specialist teams who provide the extra bandwidth and skills vital to effecting cross-company change. GRAVITAS interrogate data to determine what's possible, affordable, valuable, desirable and mutually beneficial. We measure both risk and reward to deliver actionable transformational operating models, segmented marketing journeys, experience design, channel plans, financial forecasts and future-state pathways. Through a combination of embedded specialist CX expertise and fast deployment of proven strategies, models and proprietary Accelerator tools, Gravitas enables companies to take the next leap forward in growing customer value. The Gravitas ‘intelligence layer' eliminates the need for costly and time-consuming development of bespoke customer engagement platforms and programs. Our pre-built suite of Accelerator tools can be quickly deployed within existing data eco-systems and have been designed to power-up customer personalisation through an improved and truer understanding of a customer's holistic lifetime value (current, potential and future). Our straight-forward, immediately actionable, approach is designed to determine where the richest value pools lie within your customer base, and provide executive decision-makers and strategists with dashboard visibility to customer growth opportunities: informing and improving the effectiveness of targeted marketing engagement and loyalty programs and investments. • Strategy Design • Control Centre Build • Intelligence Layer Deployment • Differentiated Treatments Actioned • Expansion and Continuous Optimimisation THE GRAVITAS SUITE OF ACCELERATOR TOOLS AND SERVICES CAN BE CUSTOMISED AND ACTIVATED TO SUIT COMPANIES LARGE AND SMALL – ACROSS ALL INDUSTRY TYPES.