Virginia Dimiccoli

Jeckerson SpA

Jeckerson was born as a business idea, soon turned into an entrepreneurial challenge which resulted into a marketing success. The brand and original product first became visible in 1995 on golf courses, where the founder-entrepreneur - a talented, passionate player - launched trousers for golfers with leather and suede patches sewn on the thighs. The initial functionality of the patches (a quick wipe of hands on the patches helped keep hands dry before a golf swing) rapidly led to the establishment of Jeckerson trousers as iconic products known for their distinctive image, construction and fit.