Wade Li

Geneva Watch Group

Geneva Watch Group is a global leader in the design, manufacturing and the distribution of quality timepieces. The company creates and distributes watches under license for fashion and lifestyle brands such as Kenneth Cole New York, Kenneth Cole Reaction, Unlisted, BCBGMaxAzria and BCBGeneration. We have assembled a world-class design team who use a contemplative artistic process that promises a variety of unparalleled looks, sure to catch the eye and sophisticated taste of today's consumer. Specializing in brand enhancement, our designers seamlessly integrate and complement the nuances and characteristics of each brand, while keeping an eye on the collection's overall aesthetic. Our goal is to design refined watches that complement and emphasize the individual style of both the consumer and the brand. We strive to maintain the same level of quality in the retail of each brand as we do in the design and production of them. From the moment we present a collection, we are committed to driving sales through and converting our chic design and high-quality products into brand success. Geneva takes a proactive approach in working closely with buyers and retailers within every channel. Our commitment is to the ultimate success of each collection we put together.