Wayne Yan

PARKLU by Launchmetrics

PARKLU is a Launchmetrics company. Launchmetrics is the leading Brand Performance Cloud for the Fashion, Luxury & Beauty (FLB) industries around the world. PARKLU is a KOL Relationship Management and Analytics platform pioneering how brands analyze, collaborate, and manage China's social influencers. PARKLU has curated China's top KOLs in one place and added a comprehensive, real-time campaign-tracking, KRM solution. With more than 250,000 influencers across 10 social media platforms, PARKLU's database offers a combined reach of more than 900 million Chinese customers. PARKLU influencers specialize in fashion, beauty, food & beverage, travel, kids & parents, health & fitness, home & design, and more. Brands and agencies around the world trust PARKLU for KRM and analysis in China.  Using proprietary data and technology on the web-based platform and APP. PARKLU's influencer platform was built by KOLs and data-driven marketers who knew there had to be a better way for brands to work with Chinese influencers. Services: discover brand ambassadors, customize KOL recommendations, Benchmark and Monitor KOL analytics, real-time KOL pricing, speed up campaign with visual workflow, customized data and reports To date, global brands such as Unilever, Lululemon, Movado, have used the platform to engage key opinion leaders in China in highly successful campaigns. PARKLU has been featured by The New York Times, Forbes, Ad Age, Campaign, CCTV, WWD, Retail in Asia, TechNode, Jing Daily, and more. PARKLU has connected Fortune 100 companies all the way to independent labels with top influencers. About Launchmetrics: Launchmetrics is the leading Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape. To learn more about Launchmetrics, please visit launchmetrics.com