Wei Khoo

B Infinite

B Infinite is a digital engagement platform that empowers communities. Starting out as a customer loyalty and marketing platform, it is going through a transformation journey as it invests into mobile app development and data analytics. It has since extended its platform to include employee engagement and white label solutions. Through the B Infinite mobile app, members of its well-known loyalty program are able to: • make payments using its e-wallet – B Infinite Pay, • earn points - BPoints - for engaging with in-app content and • gain access to deals and use points to acquire attractive offers and deals. With its new capabilities it can support data-driven delivery of relevant content and offerings at the right place and at the right time. This holistic approach to loyalty and engagement sets it apart from the competition. To date, it has more than 7.6 million registered members, averaging 2.2 million transactions per month, and a network of over 4,000 merchant locations including Starbucks, Caltex, 7-Eleven and Tealive. By leveraging on its assets and ecosystem, businesses can recognise the full potential and promise of what the B Infinite platform can deliver. B Infinite has a primary presence in Malaysia and has made inroads into Singapore and the Philippines.