Wen Cheng

宏珏高级时装股份有限公司

RedStone Haute Couture is an internationally renowned pioneer in luxury management. Relying on rich experience in luxury market operation, mature brand management structure, and love and respect for art and culture, RedStone has discovered exquisite Italian brands and brought them to the international market successfully. In November 2011, RedStone was approved by the National Development and Reform Commission and the Ministry of Commerce of the People's Republic of China, and invested in the Italian GIADA SPA. In September 2013, GIADA opened its five-story flagship store with an area of 800 square meters at Via Montenapoleone 15 in Milan, which represents the entry of Chinese capital into the western luxury industry system. At present, GIADA has over 60 boutiques in China, Italy and the United States. RedStone implements a multi-brand development strategy on a global scale: in 2016, it controlled, operated and managed the century-old Italian haute couture brand CURIEL, and has opened 20 stores so far; in 2018, the Italian genius designer Gabriele Colangelo's eponymous brand officially joined RedStone family; and in 2021, Colombo, the top Italian cashmere supplier brand, was also brought into China. In the future, there will be more Italian brands to carry out in-depth cooperation with RedStone, together conveying the concept of elegant and confident lifestyle. As the forerunner of China's luxury goods industry, RedStone leads the development of China's luxury goods industry with its unique business model, promotes the upgrading of the domestic fashion industry, and sets an example for other companies to go global. Many companies have also begun to acquire international brands, which has enhanced the international influence and competitiveness of Chinese industries and Chinese civilization, brought more income to the country, and contributed to the great rejuvenation of the motherland.