Will Cooper

Millbrook Music

Millbrook Music is a new consultancy specialising in growing music streaming revenues. We are passionate about helping musicians boost the return on their creativity. Collaborating with artists, managers & a range of music companies; we deliver bespoke strategic advice, to elevate our client's streams to the next level & beyond. Founder Will Cooper's wealth of knowledge & experience in driving earnings for both Frontline & Catalogue artists, large & small, guarantees professional, well-informed & proven guidance. With an established network of contacts across the streaming ecosystem & having delivered successful streaming campaigns across a diverse spectrum of genres & artists including alt-J, Dizzee Rascal, KSI, Kylie Minogue, Lil Dicky, Oasis, The Prodigy & Wiley, we are able to adapt to clients specific needs. The consultancy focuses on four areas to grow streaming revenues: • Contractual o Maximising commercial terms with partners o Ensuring full availability on key platforms globally o Negotiating co-marketing agreements • Operational o Optimising content scheduling o Reviewing supply chain setup & identifying potential improvements o Ensuring deliveries are optimised for key streaming partners • Sales & Marketing o Securing editorial support & on-platform promotion o Implementing best practice & honing artist profiles o Efficient & successful execution of marketing initiatives • Reporting & Analytics o Full & timely access to relevant data o Exploitation of analytics platforms to identify actionable opportunities o Audits of clients overall streaming businesses