William Cheong

Etiqa Insurance and Takaful

Etiqa is the Insurance & Takaful arm of Maybank Group. We pride ourselves on our comprehensive policies without any jargon or hidden clauses, and more importantly, without any catch. At Etiqa, we place people over policies. We revolutionize industry standards to blaze new trails in humanizing insurance and takaful. Etiqa covers the entire range of insurance products ranging from Consumer Insurance, Business insurance and Takaful. Etiqa made its debut on 15 November 2007 and is the single master brand for all conventional and takaful businesses under Maybank. The brand essence of Etiqa is humanizing insurance and takaful, where we want to make things simpler for our customers. This is further supported by four brand attributes namely performance with conscience, crystal clear, hand-in-hand and rock solid. Today, Etiqa is a true multi-channel distributor of insurance and takaful products via its 18,000 agency force, 31 insurance and takaful branches, more than 399 Maybank branches, ATMs and other third-party banks, providing full accessibility and total convenience to customers, unmatched by any other.