Winnie Tshwafo

Ellies Electronics (Pty) Ltd

Ellies Electronics is a leading South African manufacturer, wholesaler, importer and distributor in diversified sectors servicing the local and African markets with operational segments comprising consumer goods, renewable energy, power management, water and telecommunications infrastructure. Over 3 decades, Ellies has become a leading Southern African manufacturer, wholesaler and distributor of electronic products related to television reception, including satellite and terrestrial aerial ranges. The group is also a market leader in domestic electrical and industrial audio products, and a major importer of associated products. Between inception in 1979 and the early 1990's, Ellies focused largely on TV aerials, accessories and spare components, and then broadened its range to include remote controls and other related accessories, expanding its customer base in the process. In 1995, with the advent of satellite TV in the South African market, the group founded the Elsat business. Elsat pioneered the pre-paid installation voucher system, which has become the national industry benchmark – a seamless process from point of sale to installation in a consumer's home, facilitated by the Ellies Call Centres. While the product range has broadened exponentially over the years, the focus remains unchanged: providing a single, convenient and efficient source of supply for its customers – from leading retailers to independent outlets and installers and corporate clients. Since 2011, Ellies has diversified into energy efficient products, renewable energy sources, lighting, photovoltaic systems, backup supplies such as generators and uninterruptible power supplies. Ellies services retail, furniture, hardware and the independent market places in Southern Africa with exports into Africa and controls the packaging, marketing, sale and distribution of both its own manufactured and imported products.