Xiang Xu

Kidsland International Holdings Limited (stock code: 2122)

The Kidsland Group was founded in 2001 when our founder, Mr. Lee Ching Yiu, established the first subsidiary of our Group, Kidsland China Limited, in China. We conduct retail sales through our diverse retail network covering selected strategic geographic locations, comprising over 200 retails shops in shopping malls, over 500 store-in-stores in department stores, a renowned toy store chain and 9 online stores on Tmall and JD.com. We retail our products under our own brands (Kidsland and Babyland) and brands of our brand owners such as LEGO and Chicco. We have a solid presence in Tier 1 and Tier 2 cities, and some strategically established retail points in Tier 3 cities, with altogether over 800 retail points in the PRC. Our Group is also engaged in the wholesale of toys and infant products through our wholesale channels, comprising distributors, hypermarket and supermarket chains and online  key accounts. The Group has over 800 distributors operating over 2,600 retail shops in 121 cities across 31 provinces, autonomous regions and municipalities in the PRC. Wholesaling our products to distributors allows us to utilise their distribution capability, reduce our logistics and warehousing costs and improve our working capital position. We also sell our products at hypermarket and supermarket chains to reach wider groups of end-users. To access this rapidly growing online market, and we sell our products on the online platforms of our online key accounts, such as JD.com, Amazon, VIP.com (唯品會), Dang Dang (當當) and Suning (蘇寧) which sell directly to end-users.   In Hong Kong, we currently operate 2 LEGO Certified Stores in Hong Kong, located at the Langham Place in Mongkok and Times Square in Causeway Bay respectively.