Xiaoqian Lu

DEVRIES GLOBAL

History Our founder, industry pioneer Madeline DeVries, built the agency on a promise to treat our clients' businesses like our own. We carry out her legacy every day. Our unwavering commitment to her standards of client success has resulted in a 40-year track record of delivering big, bold, business-moving outcomes for iconic consumer brands. Global Reach DeVries Global is a mid-sized agency and proud member of the Interpublic Group (IPG) – a leading provider of marketing solutions with a roster of world-class agencies across the marketing spectrum in all major world markets. With HQ in New York City, locations include Beijing, Berlin, Hong Kong, London, Shanghai, Singapore, and Taipei. The agency's mission is to decode culture to create the influence that propels brands to win, and our culture-led approach truly informs everything we do, from brand planning to earned to influencer marketing to measuring impact and has resulted in multiple award-winning campaigns. Our teams specialize in rich, insight-based storytelling​, data-led influencer marketing​, and helping clients create a more aspirational position in the market. DeVries Global works across the full spectrum of consumer categories including CPG, fashion, retail, home, F&B, wellness, spirits and travel, and continues to leverage a deep heritage and expertise in beauty.