YT Liu

MQUEYT

MQUEYT is starting with womenswear. We explore the space between Classy and Sporty, Modern and Timeless, Energetic and Cool. Ultimately, MQUEYT embraces the intersection of ideas. MQUEYT's materials and silhouettes are designed to have a visual language that encompasses the bold lifestyle of modern women. MQUEYT is excited and inspired by outsider thinking. We don't follow traditional tailoring rules. Instead, we mix and match contrasting textures and innovative materials to create unique clothing that reflects the individuality of our customers. Our design process starts with the selection of a physical setting. We drew inspiration from art galleries for our first collection, using the ambience and emotion of art to create clothing that connects with the wearer's lifestyle. The gallery's architecture becomes bold, clean fabric. The emotion of the art on display becomes a physical design that women can feel secure and comfortable within. We then begin the work of translating the ambience of these physical spaces into wearable clothing. Researching cuts, developing materials, and textures, to represent the MQUEYT vision and the spaces where women operate. MQUEYT helps boost confidence much like a shielded suit by giving structure to the torso and sculpting women's hourglass curves. Our carefully selected Italian materials and custom made hardware bring a sense of confidence to each garment, just as there's confidence in the new generations' bolder thinking.