Zahra Akbar

Arab Financial Services

Arab Financial Services (AFS) was formed in 1984 to provide payment products, services and expertise to banks and merchant groups and deliver customized payment solutions in an increasingly divergent, disruptive, and dynamic payment eco-system. A key to the growing and continued success of the company was an executive team determined to invest in the most up-to-date, cutting edge technologies. AFS is owned by a total of 37 banks and financial institutions and serves over 60 clients in more than 20 countries across MEA. Today, AFS is the region's leading digital payment solutions provider and Fintech enabler, regulated by the Central Bank of Bahrain. AFS's innovative approach to the provision of financial services is evidenced by a series of pioneering payment services that covers card processing services, merchant acquiring, fintech solutions and an impressive array of value-added services. The emphasis that AFS places on innovation has positioned the company as a driving market force, delivering a rich portfolio of payment solutions including digital mobile wallets, customer orientated Merchant Acquiring services; Bahrain's leading digital payroll solution Al Rateb, global Contact Centers and much more. Trusted by businesses across the region AFS has been recognized as the "Best New Payment Solutions Provider for MSME Business Bahrain 2022" by Global Business Magazine, the "Leading Payments Innovator Bahrain 2021" by World Business Outlook and the "Best Payment Solution Provider Bahrain 2021" by Global Banking & Finance Review.