Zizhu Zhao

Spotad (acquired by ironSource)

Spotad is a unique platform designed for simplifying the tough land of mobile contextual advertising. Designed by marketing veterans, Spotad's Artificial Intelligence Platform was built to create and serve mobile high scale campaigns into the world's biggest mobile exchanges, through an unprecedented easy-to-use, plug & play solution. Spotad's back-end services provide advertisers with real-time, programmatic buying capabilities. The platform offers unique campaign optimization by utilizing aggregated data, audience targeting and proprietary predictive algorithms that maximize performance and ROI. Spotad是为简化复杂的移动情景广告投放环境诞生的独特平台。 Spotad平台由资深市场营销人士设计，旨在为移动推广提供即时可用的解决方案。客户通过前所未有的简便操作，即能创建大规模移动推广活动，在世界最大的移动广告交易平台采买流量。 Spotad的后台为广告主提供实时、程序化购买能力。平台能够通过分析已收集数据，用户定向，以及自主研发的预测算法来优化广告活动，从而实现投放结果最优化、投资回报率最大化