Abbagay Richards

Point Global Marketing (POINT)

We are a marketing consultancy and brand development firm that works with emerging businesses globally. It is clear that technology has completely changed marketing and branding worldwide. While traditional media marketing does not appear to be dead, more and more companies are engaging social media and experiential marketing to better engage with their consumers as "better-informed customers are optimizing their purchases by comparison shopping via mobile devices, doing online research, and gathering recommendations from their social networks." -The David All Group. This fact makes it necessary for POINT to operate globally in a way that delivers this understanding and approach to the marketing process. While effectively carrying out and accepting the role of traditional; POINT is delivering cutting-edge and cost-effective uses of all other available marketing and media options as well. POINT is bringing all these elements together by Thinking about the marketing experience in innovative, socially and technology connected ways. This creates the connection through community linkages and by; integrating the social experiences of everyday life into a revolutionary branding and marketing experience. A is a marketing engine for emerging businesses globally.