Alice Zhao

NDA Group - New Design Associates

NDA is a leading urban planning, architecture and hospitality consulting firm with global impact. We have completed 300 successful projects in the hospitality, waterfront, ski & mountain, and culture & entertainment sectors over the past 20 years. The Group has been expanding in 2020 its line of business with a new Hospitality Division, providing marketing consultancy, design and operations' advisory services to operators and developers. NDA Hospitality is also dedicated to help international operators for their new concept creations and hotel & resort portfolio development. We are proven innovators who create dream destinations around the world. Our integrated services include marketing, strategic planning, architecture design, and operations optimization design. We are multidisciplinary visionaries: we are thinkers, strategists, designers, researchers, hoteliers, and communicators. NDA's unprecedented talent pool and resources makes us stronger than the sum of our parts. Our global experience teaches us this increasingly complex world requires ideas beyond the status quo, ideas that reach far into the future. As a society we need solutions that embrace and adapt to changing workflows, climate realities, new technologies and respect of local identity. Those solutions can only be provided by a firm that can envision the future and fully integrates boundary crossing services, an agile mindset, and the capabilities to tailor resources for each special situation. Working at the nexus of innovation, localisation, and strategic vision, NDA helps you realise tomorrow, today.