Alicia Chen

Young Master Brewery

Young Master is a leader in Asian craft - beer and beyond. Our work focuses on building and nurturing a world-class, yet locally rooted culture of craft beer and beverages across Asia. We do this by injecting original thinking, bold flavours and disciplined brewing techniques into all our projects. We are one of Asia's highest rated and most awarded craft brewery and pride ourselves in making a wide range of exciting beer styles – from classics to avant-garde. We fully own and operate two brewing facilities in Hong Kong including our Wong Chuk Hang Brewery, that operates the largest craft beer brewhouse in Hong Kong. Our facilities house Asia's largest wood barrel ageing program and a custom-built oak foeder for our mixed-culture fermentation program. Over the years, we have also built a distinctive "eco-system" around our celebrated beer program. This comprises best-in-class taprooms and beer festivals facilitating localized, grassroots engagement with the rapidly growing "craft-curious" community of consumers in Asia. We self-distribute our beers, fully cold-chained in Hong Kong, Mainland China and Singapore. In addition, we selectively send our beers to few other markets through distributors who are as fastidious as us. You will also find our team pouring at the geekiest beer events all over the world. Our product range extends beyond craft beer. We make a series of beers named "HEA by Young Master" that focuses on the intersection between the flavorful & fun world of craft beer and concepts & ingredients that deliver a wellness benefit, including from adaptogens and select cannabinoids. We also have a program of ready-to-drink beverages that are ground breaking in their creativity and flavor profiles giving us another avenue to constantly innovate.