Alyson Melillo

Colangelo

Colangelo is a passionate team of Brand Behaviorists. We practice science based brand building through Brand Attachment, including non-traditional research, occasion-based shopper marketing and purposive design. Using proven science, we uncover human behaviors and commercial opportunities. Our unique approach allows us to attach consumers to brands on an emotional level, creating a lifelong bond. Colangelo humanizes brands through Brand Attachment. Brand Attachment has been proven to save brands in need. Whether a brand is losing share, struggling to find its place in a shifting category, in need of modernization in a changing marketplace or simply being launched – we uncover the key to success by understanding the brand behavior and connecting it to the appropriate human behavior. The Brand Attachment approach allows us to control buying behavior and gives consumers not only a reason to believe, but also a reason to belong.