Amit Dey

SMSRC

• SMSRC, is the Leader in the Application of Rx Research in the Indian and Bangladesh Pharmaceutical Industries. Since, SMSRC started its operations on 3rd November 2009, with the Vision of ‘Caring for Healthcare', it has been serving several pharmaceutical companies on a regular basis. • SMSRC's primary objective is ‘To take prescription research forward…' through Strategic Prescription Research (SPR), its' primary service offering for the Pharmaceutical Industry. • SPR is essentially qualitative Rx Research analysis based on quantitative data that is applicable for Marketing and Corporate strategy formulations in the pharmaceutical industry. • SPR's core Rx database constitutes of the leading and largest live Dr panel in India and Bangladesh respectively. SPR's stratified sample database comprises of all segments of Drs (+9000), across all tiers of city-town classes (86 centres) in India, and key centres in Bangladesh. • SPR showcases doctors' prescription habit analysis over time, to evaluate and tune brand, portfolio and organization marketing strategy continuously. • SMSRC is also the leader in Strategic Marketing Consultancy Projects in the Indian & Bangladesh Industry – offering solutions wrt Brand and Portfolio Management, Doctor Coverage planning, Brand Promotion Prioritization Strategy, Field Force deployment, Doctor Call pattern designs and other key strategic marketing issues. • SMSRC's niche and experienced consulting team led by Dr Sanjoy Mitra has solved Strategic cases ranging from whole pharma company restructuring, GTM strategies for new products to M&A amongst many others. • In the space of M&A, SMSRC has been appointed as the leading consulting partners wrt pre-merger evaluation and driving post-merger synergies for majority of the Pharmaceutical deals in India over the past decade.