Amrita Kaushal

Studio ABD

Studio ABD is a design platform which explores new design possibilities inspired by India. We are creating new design expereicnes for Indian and global consumers in the area of consumer products, packaging and branding. Our unique design process creates magical experience for the end users, creating enriched product experiences & improving their quality of life. Creating unique visual identity for a brand and planning its implementation across consumer touch points, is the key feature of our design process. We map all technological developments, influential trends and cultural understandings across consumer segments to create future proof products. We effortlessly integrate new technologies with brand values and consumer aspiration into a unique product design. Studio ABD is design partner to many leading brands like HUL, Colgate, ITC, Titan, BPL, Himalaya, RB and many more, working on local and global design projects. Dedicated to producing a whole and sustainable experience for the buyer, Studio ABD focuses on fine-tuning details and expressing design all the way from product to packaging. Our portfolio includes designing consumer products, packaging, spaces, and luxury experiences through lifestyle products. Studio ABDs work has won many national and international design awards including the Young Creative Entrepreneur 2011 by British Council , RED DOT DESIGN AWARD 2010 and Best Designer Award in 2008. Studio ABD, the new Indian Design Vocabulary .