Anetta Gauthier

Putman Media

Putman is a privately held B2B media firm with 75 years of experience serving manufacturing communities. Clients who have worked with us for awhile often describe us as fast, flexible and friendly, or something along those lines. That is a reflection of the fact that we attract very capable people who are entrepreneurs at heart and love the business and the people in it. And they are empowered to act quickly, but thoughtfully in creating great media products and services. Our print magazines are some of the finest in their respective fields (we think they are THE finest) in large part because we have an experienced and passionate editorial staff, and because they report to a VP Content, not a publisher. A lot of media companies say "content is king"​, but we put our money where our mouth is on this subject. In digital media we are successfully expanding the community we built with print and are bringing visitors more actionable, unique content and tools for doing their work. With regard to clients, we are leading the dialogue on ROI and successfully integrating print and digital efforts. A few examples include our use of best in class analytics, ad serving and campaign reporting, and launching the first ever client consulting team, aimed at offering VIP clients counsel on "best practices"​ in marketing to our audiences.