Angshu Chatterjee

Unitrend Limited

Consumers and brands: any place between these two is Unitrend's forte. Unitrend seeks to bridge consumers and needs. Indifference and loyalty. Expectations and surprises. To make this connection possible, a brand must come out of the realm of awareness to the arena of experience. Consumers must not only experience the physical product, but also embrace to the idea that lies at the heart of the brand. And therefore, Unitrend, in line with the McCann philosophy, has always focused not on selling brands, but rather on creating demand for them. Because creating demand makes selling superfluous.