Apurba Mitra

WBSEDCL

The Government of West Bengal has restructured the erstwhile WBSEB into two successor entities, namely West Bengal State Electricity Distribution Company Limited (WBSEDCL) and West Bengal State Electricity Transmission Company Limited (WBSETCL), under the ownership of the State Government. The two Companies started functioning from April 1, 2007. WBSEDCL provides power to 96% of West Bengal, catering to every sector — from ordinary villages to huge industrial units. It serves a customer base of more than 1.65 crore across West Bengal. The service network spans over 5 Zones, 19 Regional Offices, 67 Distribution Divisions and 490 Customer Care Centers. Meeting 80% of the state's peak power demand, WBSEDCL has achieved a profit of Rs 95.13 crore (PAT) in 2010-11. To mitigate short power supply and being an environ-friendly corporate, WBSEDCL has set up Purulia Pumped Storage Project with a capacity of 900 MW hydel power. Customer Relationship Management (CRM) has been introduced to address customer grievances. Changed work culture and improved mindset has helped the Company move towards better customer care, with special focus on fast-track systems for commercial and industrial power. Major initiatives have improved distribution efficiency. Hundred per cent feeder and DTR metering has been completed, transforming WBSEDCL into a techno-commercially viable organization