Aseel Othman

Siniora Food Industries

The extraordinary success of Siniora's well-established and long-standing brand traces its heritage back to its founding in Jerusalem in 1920, the immortal city with which Siniora has been synonymous for almost a century. In 1992, and due to the growing demand for Siniora's superior-quality delicatessen meat products, a factory was established in Sahab, Jordan, under the name of Siniora Food Industries. After decades of success, in 1996, the Arab Palestinian Investment Company (APIC) acquired Siniora's two branches. Through APIC's substantial investments, Siniora witnessed an exponential increase in resources and capacities that allowed it to add new product lines and integrate the latest technologies that exceeded the highest standards of quality in food production, supplying markets beyond Jordan and Palestine into Syria, Lebanon, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Oman, Yemen and Bahrain. Today, Siniora operates some of the most advanced factories in the world within the processed meat industry. Siniora brand continues to evolve and advance, maintaining its place as the leading cold cut and canned meat manufacturer in the region, upholding consumer trust though its high-quality products for over a century. In 2015, production lines were upgraded to include frozen foods, which complement the company's large assortment of cold cuts and canned meat, including mortadella, roasted meats, luncheon meats, salami, sausages, canned meats, burgers, escallops, spiced fillets, pastries and kubbeh. In 2016, Siniora acquired the Dubai-based Diamond Meat Processing Company (Al-Masa) located in UAE, a move that further increased the company's reach in the GCC market. Siniora is a public shareholding company that has been trading on the Amman Stock Exchange market since 2012. In 2021 Siniora acquired the Turkish company" Tarakya company for the manufacture and trade of meat & dairy products" with a nice brand called "Polonez" to add a new milestone in its growth strategy to tackle new markets.   By 2021 also Siniora proudly launched the first Gluten free and soya free plant – based brand called "Badeel" with premium raw materials, low calories and natural ingredients free of additives or preservatives.