Assaf Greenfeld

fundit.co.il

Established in January 2016, Fundit is an online investment platform created in collaboration between Poalim IBI and the headstart group to raise capital for businesses. The platform combines the knowledge and experience of headstart in crowdfunding, and the expertise of Poalim IBI in capital markets. fundit's interactive platform enables companies and business entrepreneurs in any field to raise money from the public in exchange for an allotment of shares or interest-bearing bonds. During 2017, fundit raised capital for deals in excess of 50 million shekels, some of which has already been repaid to investors with a profit. Investor? Now, everyone can take part in the investments, which until now, were limited to a very select few. The ‘small' investor benefits from the support of investors with broad professional experience, who examine the proposal and analyze it directly on the platform and thus reduce the investment risk. If the crowd does not "approve"​ the investment - your money is guaranteed and the investment does not go through. Entrepreneur? Now you have a preferred and rewarding way for raising capital that increases market competition. The entrepreneur benefits from a diversification of investments (from many investors), control of the distribution of the company (not held a single individual) and the potential for large investments from investors