Babak Rad

The Guitar Center Company

We exist so music can persist. Our family of brands has put more instruments into the hands of more people than anyone on the planet. Come meet the family or, as we call them, The Guitar Center Company. It's called Guitar Center. But there's more to us than guitars and basses. We carry all kinds of musical instruments, plus essentials like amplifiers, recording equipment, lighting, live sound, DJ gear, with services like lessons, rentals and repairs. How do we do it all? With the most talented group of music-loving employees in the world. Their knowledge and passion for music has transformed us from being music retailers into being music champions. Guitar Center Professional is a network of account managers and engineers with direct access to the world's best manufacturers. From personal studios to concert venues, we design and install custom audiovisual systems that exceed your expectations. Musician's Friend started in a garage, moved to a barn, and is now a highly regarded e-commerce site offering combo-focused instruments and equipment for established musicians. Gear Advisers offer expert advice, understand the journey of a musician and, like a good friend, are there to help every step of the way. Audio Visual Design Group (AVDG) meticulously designs, engineers and installs next-gen audio, video and lighting systems for homes and businesses around the globe. Their world-class technical staff brings the most incredible personal musical experience to everyone on the planet. Music & Arts believes deeply in the transformative power of music. Their collaboration with students, parents and teachers includes providing lessons, rentals, repairs, plus all levels of band & orchestra sales and service. Woodwind & Brasswind provides flutists, tuba players, violinists and percussionists with everything they need. Proving, once again, music unites us all, WWBW works with schools, businesses and households in more than 90 countries around the world.