Beatrice Lin

Compass Public Relations Ltd.

達豐公關顧問股份有限公司 COMPASS PUBLIC RELATIONS Successful leaders throughout history have shared many common traits, but the ability to communicate effectively and persuasively is unique to those who ultimately achieve greatness. Public relations is a marketing tool that, when properly planned and executed, can lift and enhance the corporate image of a company and its products or services in the market place. In today's highly competitive industries and commercial markets, Compass Public Relations is dedicated to offering realistic assistance to companies competing to gain a significant share and image in their markets. Our skills are in building the right sort of relationships with those targets that our clients most need to influence, within their specific budgets and in complete harmony with their overall marketing programs. Established in July, 1989, by a group of experienced practitioners from the communications field, our consultancy team prides itself on its in-depth knowledge of the markets in Taiwan. Our senior account management staff includes highly experienced and professional public relations executives and former journalists who have worked closely with various multinational organizations in developing fully comprehensive and integrated mass communications programs.