Bouke Vries

ING Nederland

ING With 9 million account holders, ING is one of the largest and most prominent financial service providers in the Netherlands. We are part of ING Group, a global financial institution. ING Group has clients in more than 40 countries in Europe, North America, Latin America, Asia and Australia. Ambition and agile way of working Our ambition is to help build a financially healthy and sustainable society for the Netherlands, for its residents and for its institutions. We want to lead the way in this. Where we once had large departments and traditional hierarchies, we now work in independent, multidisciplinary squads of about 9 colleagues. These squads (start-ups) work agile and are end-to-end responsible for all our new products and services. From design to delivery. Purpose ING's purpose is empowering people to stay a step ahead in life and in business. This purpose guides us in everything we do. ‘do your thing' is our new brand direction and our first global tagline. It articulates our purpose and our promise to make banking frictionless.