Brad Vanstone

Willicroft

Willicroft, is an Amsterdam plant-based cheese producer. We produce planet-proof cheese for dairy cheese lovers. Inspired by our founders families dairy farming roots dating back to 1957, Willicroft was re-imagined as a plant-based cheese company in Amsterdam in 2018 Cheese is the 3rd highest emitting food type after beef and lamb. The emissions created by Europeans cheese consumption alone is the equivalent to Belgium's total emissions. Our new bean-based range produces up to 6 times less CO2 than the dairy alternatives it's replacing. We believe that holistic solutions are needed to create major changes in our food system – having recently secured B Corp status and begun growing beans in the Netherlands in 2022, we're on track to address many of the problems at their root cause. In May 2022 we completed a 2m EUR pre-Series A. The raise will enable us to bring our delicious, beautifully branded range of PBC's to 3 new markets: the UK, Germany and the Nordics, bringing in senior hires and continuing on our quest to become the world's first net-positive plant-based cheese company. The investment was led by early-stage investor Rockstart and PINC, Paulig's venture arm. Döhler and Feast Ventures also participated as co-investors alongside a number of angels.