Brijpal Singh

Metrix Research and Analytics

Metrix Research and Analytics is a mid sized, market intelligence and consumer insights company that specializes in retail research. The firm operates in three specialized business areas - retail performance audits (both syndicated & customized), market reports and shopping experience evaluation in India. Metrix has been associated with a veritable ‘who's who' from the corporate sector on an enduring basis. This has been enabled by the quality of strategic inputs, adherence to project schedules, high ethical standards and pioneering research services. Metrix is now ranked as the third biggest market research firm in the area of syndicated retail audits. The firm offers unique tracks for small home appliances, lighting products, wiring accessories, inner wear and stationery. In addition, Metrix is recognized as having unmatched expertise and domain knowledge in the telecom sector. It initiated retail audits in this industry more than nine years ago and has had the privilege of working with most leading players. We are also the only research organization in India to have adopted zero-tolerance quality systems in fieldwork and data processing, analysis and reporting. Metrix is a corporate member of Confederation of Indian Industry (CII) and Market Research Society of India (MRSI).qa