Britta Pedersen

Redefined Fashion

We are Redefined Fashion - a GOTS & GRS certified fashion company build on female power. We are almost always looking for new talents - maybe you are the one or know someone? Today we have 6 brands under the same roof, Minus, BEYOND NOW, Desires, Peppercorn, Friendtex by Once and White and More. All with different DNA and target groups, run by dedicated people who understand and cherish the same values. Our ambition is to redefine fashion and challenge all the processes within our business. We do it with a personal commitment, great passion and by being attentive to every detail. We always search for new alternatives or that little extra, to create remarkable designs, to become more sustainable or to be a better partner. At Redefined Fashion we create wardrobes that empower and inspire people to live the life they want.