Bronson Farr

simplehuman

Founded in 2000, simplehuman designs minimal, functional products for the home, which we call "tools for efficient living." The basic thinking behind simplehuman is that day-to-day life has room for improvement. By solving often overlooked problems, we make people more efficient in their daily tasks at home. And we only build products we love to use ourselves. We're very proud of what we do. We test our products religiously to make sure every item from our step cans to our sensor mirrors work correctly for years of steady use. And we delight in that "This is clever!" moment people have when they use one of our products for the first time. www.simplehuman.com