Bushra Latif

nani.pk

Nani stands as a lighthouse for new mothers in Pakistan. Think of the Nani platform as a complete ‘How To Parent' for new families starting out on their parenting journeys. In a short time, the Nani platform has become one of Pakistan's most popular e-commerce platforms for new mothers. Currently working with over 30 Pakistan-centric brands – which proudly carry the ‘made in Pakistan' label – in addition to local partners Nani is on a mission to expand its outreach in the months to come. By creating a community of mothers across Pakistan and facilitating them via our high-quality childcare products, workshops and avenues for parental discussions and concerns, Nani aims to make motherhood wholesome and convenient. Founded in 2021 by entrepreneur, Bushra Latif, Nani is currently based out of Gulberg, in Lahore. From a simple dream of supporting the journey of motherhood through its user-friendly platform, Bushra has been the driving force behind a number of Nani's initiatives that highlight both learning and guidance through a digital space that was built on one, singular goal: to nurture and facilitate families seeking support and knowledge in their parenting journeys. Our vision consists of a two-pronged approach; to make new mothers the best versions of themselves and hence, help them become more emotionally self-aware and mindful guardians, and on the other hand, provide all-inclusive comfort and direction to families to fill the gap with regard to parenting tips, early childhood care, development and hands-on workshops for their offspring. At the end of the day, Nani's mission is to enable new parents to raise a generation of young Pakistanis who grow up to be the next trailblazers and change-makers on home turf. Nani's Press Coverage: https://www.thefridaytimes.com/2022/12/30/bushra-latif-is-changing-the-parenting-game/ https://www.thenews.com.pk/tns/detail/1021023-nani-a-startup-for-mothers https://propakistani.pk/2022/11/12/platform-launc