Byron Luckhardt

Channel Marketing Group

Channel Marketing Group provides strategic planning, marketing planning and market research to manufacturers, distributors and manufacturer rep agencies in the construction and industrial trades with particular expertise in the electrical industry. We deliver ideas and information to help companies increase sales. We help clients drive performance through our channel insights combined with an understanding of their culture. The result is ideas that drive demand creation. Results speak, and we aim to deliver. Specialties: Strategic Planning / Direction Channel Development Marketing Plans Customer Satisfaction / Voice of Customer Design "Distributor Programs" for Manufacturers Refine & Recruit Manufacturer Agent Networks Determine Market Potential & Share Facilitate Advisory Councils eMarketing Strategies Incentives & Promotional Development We also author the industry blog, ElectricalTrends, www.electricaltrends.com