Caitriona Macdonald

Shopper Intelligence 💡 Smart Cat Man

To get a glimpse of what we do, get a free One Pager report for a category of your choice: www.shopperintelligence.com/sneak-peek-2020/ Shopper Intelligence is the largest annual global shopper study in the world: a syndicated survey across hundreds of categories and retailers in 10 countries. Our mission is to be a common language between CPG suppliers and retailers in their joint planning, as a trusted source of unbiased information. Our unique benchmarking system gives you the ability to see the Big Picture: your category in context, compared to the Total Store on each individual metric. To give you expert shopper insights we also drill down to compare categories, retailers, brands and segments. You know from Scan, Loyalty and Panel data What your shoppers do. We help you understand How & Why they are doing it! Top 10 business issues where we can help: - Range Reviews - Joint Business Planning (retailer & supplier) - Promotional Effectiveness - In-store Activation - Pricing Strategy - Top2Top - Aisle Reinvention - Planogram Optimization - On Shelf Availability - NPD Development - Category Strategy - Catalogue Optimization