Callie Wexler

Rent frock Repeat Inc.

Rent frock Repeat (RfR) was the pioneer of the rental revolution in Canada. RfR offered an exciting new way for women to access an unlimited wardrobe by providing over 93,000 members what they really want: Less Stuff, More Life. Founded by Lisa Owen and Kristy Wieber in August 2010, RfR provided women access to the most fashionable wardrobe while reducing their collective fashion carbon-footprint. After a decade of being the leader in the sharing economy in Canada, RfR decided to close its doors in July 2020; leaving a legacy of collaborative consumption in the retail industry.