Carol Pock

Advertising Production Resources (aka APR Consulting)

Advertising Production Resources (APR) is a Woman-Owned & Women-Led content creation optimization consultancy that oversees over $1 Billion in annual production spend and agency fees for 60+ advertisers around the globe. With hands-on production backgrounds in TV, Print, OOH, Digital Videos, Web, Mobile, Social, and Experiential, our 150+ team members around the world collaborate with advertisers and their creative resources to establish best practices & locate efficiencies in their content creation ecosystems. Our integrated approach and world-class benchmarking drives innovation, improves production acumen, and increases return on investment for all of our clients.