Catherine Gaceru

infotrak research and consulting

Infotrak Research and Consulting is a full service research company that was founded in 2004 following the vision of the founder to provide the Pan African Market with suitable information solutions required to sustain the ever-growing economies in the continent. Headquartered in Nairobi, Kenya, Infotrak also has affiliate offices in Uganda, Tanzania, Nigeria and field contacts in more than 12 other countries in Sub Saharan Africa. The firm attributes its rapid growth to not only innovation, high level of professionalism and dynamism, but also on the excellent caliber of personnel who have been described by many as "Business minds who specialize in research". Services provided include: Customer & Employee Satisfaction Surveys, Market Segmentation Studies, Brand Health checks, Consumer Usage and attitude studies, advertising awareness/impact surveys, advertising pre-post testing, media surveys, pricing studies, new product research, market feasibilities, formative research, perception surveys, KAP studies etc.